Airbnb Presents: Six Strangers
In June 2019, Airbnb launched a new and exciting product under the Experiences brand: Adventures. To spread awareness for the new product and kick off the launch, a never-before hero content piece was commissioned:
Six Strangers.
The concept of the film was to give people a once-in-a-lifetime transformative trip with complete strangers to an undisclosed destination. An Easter egg appeared on Airbnb's booking page for 48 hours. Thousands saw the call to adventure, hundreds applied, but only six were selected. All they had to do was show up. Here is their story.
Trailers
The trailers were made as bumpers to run as Youtube pre-roll ads. A humorous take on some of the favorite moments during the adventure.
Fun Facts
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Shot with mixed media: user generated content from various mobile devices, Canon C300, GoPro, and Arri Alexa Mini.
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Over 300 hours of footage which comes out to a 1:1500 shooting ratio!
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The six selected for the film came from across the world and joined from an Easter egg planted on Airbnb's site for only 48 hours.
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The only AE for the project and managed all prep, turnovers, and even some final editorial work.